Bella-Dura™ is breakthrough fabric that encompassed three years of development and testing before being introduced into the hospitality, contract and residential markets. The goal of the Bella-Dura team was to create a fabric for indoor/outdoor use that outperformed any other fabric available in the marketplace today. With these goals in mind, we sought out the technical experts at American Fibers and Yarns Company, and together we created a new fiber technology that exceeded even our expectations. By bundling the important performance features that, until now, were unavailable in one fabric (for either the indoor or outdoor markets), a new category of performance fabric was born: Bella-Dura.

A true performance fabric, we harnessed the power of our proprietary yarn technology resulting in solution-dyed Bella-Dura fabrics that possess in excess of 1,500 hours’ lightfastness. They are also bleach-cleanable, inherently and permanently anti-microbial, mildew and stain-resistant, and exceed 50,000 double rubs for durability. Our fabrics also exceed the rigorous durability requirements for hospitality/contract applications and are far above the heavy-duty residential standards.

Bella-Dura is the only fiber, synthetic or natural, that begins as a by-product of post-industrial waste. Compared to other synthetics, its manufacture requires less energy and produces no harmful industrial waste. Read more about our Environmental Perspective.

It wasn’t enough to create the most durable fabrics for the industry; we also wanted to make the most beautiful fabrics available in the marketplace. Combining an unlimited color palette and jacquard design capability, Bella-Dura has created a line of beautiful fabrics that can be used both indoors and outdoors for commercial or residential applications.

With Bella-Dura, you really can have it all – beautiful, durable, Earth-friendly fabrics that outperform the rest.

Bella-Dura is easy to care for and exceptionally easy to clean; most spills blot up with a clean, dry cloth, and most stains can be removed with a mild detergent solution. Always rinse with clean water, blot with a clean, dry cloth and allow to air-dry. For more detailed cleaning instructions and information concerning our performance features and industry test compliance, please visit our Performance and Care Instruction pages.