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January 9, 2006- An extraordinary new performance
fabric using recently invented proprietary yarn technology is
available for the first time ever from The Robert Allen Group. The
ground-breaking collection by Robert Allen, which features over 100
exclusive new designs, is called Al Fresco Stripes and
Al Fresco Patterns.
The innovative indoor/outdoor fabric technology, a
solution-dyed poly-olefin which is called Bella-DuraTM,
has the hand of cotton and lends outdoor fabric durability to a
previously unimaginable color palette. The fabric is
bleach-cleanable, 100% stain-resistant, water-repellent, meets or
exceeds 1,500 hours of light-fastness and features permanent
anti-microbial and mildew resistant properties. Durability is
assured, as the new fabrication withstands up to 50,000+ double
rubs.
The Al Fresco Collection includes two
groupings; the first is a wide assortment of bold stripes, large and
small in scale. The 51 skus of stripes come in a broad spectrum of
multicolored styles ranging from happy and bright to elegant and
sophisticated. The second book, which offers another 50 skus of
patterns, includes florals, tile designs and nautical references in
bold colors and subtle earth tones.
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"The permanence of the Al Fresco
Collectionís performance characteristics offers a huge
competitive advantage," said Andy Pacuk, senior vice president of
merchandising and design. "A topical application can wear off but
the yarn of this fabric was engineered to be lightfast and
bleach-cleanable, as well as stain resistant, and
anti-microbial."
"The intensity of color used in this collection is
unprecedented in outdoor fabric. We looked at the color palette in a
whole new way, " said Karen Keating, operating vice president of
design. "The yarn allows for bright, saturated pigments with the
vibrancy of the great outdoors on a sunny day. And our designs
reflect this fabulous spectrum of colors."
"Weíre also very excited by the color possibilities
for indoor use," she continued. "This collection includes some
sophisticated neutrals and earthier tones that will excite designers
working with durability requirements for indoor usage where fabrics
must be cleanable and stand up to heavy use or extreme light
conditions."
The Robert Allen Group is the nation's leading
designer and marketer of decorative fabrics and furnishings to the
interior design trade. The Company sells its products under the
Beacon Hill, Robert Allen, Robert Allen Contract, Robert Allen @
Home and Ametex brands, and is renowned for the Robert Allen Color
Library, the recognized industry standard sample book. The Company
has showroom locations throughout the United States, Canada, and the
United Kingdom, and an extensive worldwide agent showroom network.
For customer service in the U.S., please call 800-333-3777. For
Canada, call 800 363-3020. In Europe call +44(0)1494 6034444.
The Robert Allen Group. A Beautiful
Experience® http://www.robertallendesign.com/
http://www.beaconhilldesign.com/
Contact: Leila
Shulman or Jolie Cross The Robert Allen Group 11 West 42nd
Street. New York, NY 10036 212.576.9182 212.576.9115 mailto:lshulman@robertallendesign.com mailto:jcross@robertallendesign.com
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