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January 9, 2006- An extraordinary new performance
fabric using recently invented proprietary yarn technology is
available for the first time ever from The Robert Allen Group.
The ground-breaking collection by Robert Allen, which features
over 100 exclusive new designs, is called Al Fresco Stripes and Al
Fresco Patterns.
The innovative indoor/outdoor fabric technology,
a solution-dyed poly-olefin which is called Bella-DuraTM,
has the hand of cotton and lends outdoor fabric durability to
a previously unimaginable color palette. The fabric is bleach-cleanable,
100% stain-resistant, water-repellent, meets or exceeds 1,500
hours of light-fastness and features permanent anti-microbial
and mildew resistant properties. Durability is assured, as the
new fabrication withstands up to 50,000+ double rubs.
The Al Fresco Collection includes two
groupings; the first is a wide assortment of bold stripes, large
and small in scale. The 51 skus of stripes come in a broad spectrum
of multicolored styles ranging from happy and bright to elegant
and sophisticated. The second book, which offers another 50 skus
of patterns, includes florals, tile designs and nautical references
in bold colors and subtle earth tones.
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"The permanence of the Al Fresco Collectionís performance
characteristics offers a huge competitive advantage," said
Andy Pacuk, senior vice president of merchandising and design. "A
topical application can wear off but the yarn of this fabric
was engineered to be lightfast and bleach-cleanable, as well
as stain resistant, and anti-microbial."
"The intensity of color used in this collection
is unprecedented in outdoor fabric. We looked at the color palette
in a whole new way, " said Karen Keating, operating vice
president of design. "The yarn allows for bright, saturated
pigments with the vibrancy of the great outdoors on a sunny day.
And our designs reflect this fabulous spectrum of colors."
"Weíre also very excited by the color possibilities
for indoor use," she continued. "This collection includes
some sophisticated neutrals and earthier tones that will excite
designers working with durability requirements for indoor usage
where fabrics must be cleanable and stand up to heavy use or
extreme light conditions."
The Robert Allen Group is the nation's leading
designer and marketer of decorative fabrics and furnishings to
the interior design trade. The Company sells its products under
the Beacon Hill, Robert Allen, Robert Allen Contract, Robert
Allen @ Home and Ametex brands, and is renowned for the Robert
Allen Color Library, the recognized industry standard sample
book. The Company has showroom locations throughout the United
States, Canada, and the United Kingdom, and an extensive worldwide
agent showroom network. For customer service in the U.S., please
call 800-333-3777. For Canada, call 800 363-3020. In Europe call
+44(0)1494 6034444.
The Robert Allen Group. A Beautiful Experience®
www.robertallendesign.com
www.beaconhilldesign.com
Contact:
Leila Shulman
or Jolie Cross
The Robert Allen Group
11 West 42nd Street.
New York, NY 10036
212.576.9182
212.576.9115
mailto:lshulman@robertallendesign.com
mailto:jcross@robertallendesign.com |
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